"The Blue Economy applies to any business sector and in addition to the reinjection of cash into the local economy, and the use of locally available resources it is dedicated to eliminate whatever is not needed. A battery is not replaced by a green battery, it is simply substituted by an energy system for mobile electronic devices and power storage that does not rely on metal-based (and mining driven) battery. This represents massive savings in material and costs, while reducing the ecological footprint on the environment and the health risks to the citizens of this world.
The Blue Economy is not tailored to the large corporations, which have an established business model that will be hard to change. The Blue Economy rather inspires the young and the entrepreneurial minds and offers a broad platform of innovative ideas that have been implemented somewhere in the world to demonstrate that the future is bright, provided we go beyond the known and the obvious."

Gunter pauli, the blue economy.
GUNTER PAULI
"THE BLUE ECONOMY"